Brand Manager - CVRM
Do you have expertise in, and passion for Brand Management and CVRM?
Then AstraZeneca might be the one for you!
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.
Here you’ll have the opportunity to make a meaningful difference to patients’ lives. With science at its heart, this is the place where breakthroughs born in the lab become transformative medicines – for the world’s most complex diseases. Answer unmet medical needs by pioneering the next wave of science, focusing on outcomes and crafting the patient ecosystem.
Business Area
CVRM diseases such as heart failure, cardiovascular disease, diabetes, non-alcoholic steatohepatitis (NASH) and chronic kidney disease share common and distinct mechanisms. Our ambition is to stop, reverse, and cure these diseases by delivering innovative, life-changing medicines and solutions for patients.
What you’ll do
As Brand Manager in our CVRM team, you will drive the commercialisation of assigned brands in Austria by developing and implementing the marketing strategy and operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth. In this role you will be strongly involved in launch of the now products based on growth of our CVRM portfolio.
Other responsibilities will include:
- Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long term brand success.
- Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages and tactical plans.
- Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
- Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
- Be the product, competitor and market expert of assigned brand.
- Pro-actively adapts the Brand Plan in function of the continuously changing environment to maximise brand potential.
- Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
- Responsible for budget of assigned brands.
Essential for the role
- Degree in Scientific Field or related
- Languages: Fluent English and Advanced German
- Proven brand management and strategic thinking experience
- Experience managing and executing complex projects
- Experience in launching new pharma products on a market
- Experience in specialty care / hospital products
Desirable for the role
- Previous CVRM experience
- Experience in Insight/Market Research & brand forecasting
- Sales experience
Why AstraZeneca?
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
So, what’s next?
Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn
Follow AstraZeneca on Facebook
Follow AstraZeneca on Instagram
